Co-founders Alex Fenkell and Jordan Katzman first met at summer camp at age 13, a time when most smiles come fully loaded with wires. The two remained friends, and years later, reflecting on Alex’s metal-mouthed youth, they decided there had to be a better and more affordable way to straighter, whiter teeth. Teaming up with Camelot Venture Group, experts in creating opportunities in highly regulated industries, they sought to democratize orthodontics with SmileDirectClub.Founded in 2014, SmileDirectClub now represents 95% of the doctor-directed at-home clear aligner industry. We’ve helped over 1,000,000 people transform their smiles – their before and happily ever after photos speak for themselves. We have grown to more than 6,300 employees with 391 SmileShop locations and counting.